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It’s not just about views and likes; it’s about the stories we make. And one of the things that makes up a great story is actually voice.That means that we can tell our own stories, even on the massive YouTube platform. And because we are able to tell our own stories, and because out content is based around voice, we can tell great stories about tourism in Sri Lanka and about travel in general. The impact of this is so significant that if you are among the first few thousand people who visit our site, you will come away with a very different understanding of how tourism in Sri Lanka works than if you have come from a different part of the world and have seen it standing still for 30 minutes. We have also reached out to people who are already doing social media marketing (such as Twitter) to work on ways to better integrate video into their campaigns.
Travel and Tourism Video Statistics
Travel and Tourism Video StatisticsThe travel and tourism industry is a huge industry worldwide and makes up a significant part of the global economy. It’s a big source of employment in many countries, especially in developing economies like India, which is home to the world’s largest number of tourists (1.3 billion) per year.
Video tourism videos on tourism videos about travel videos about travel destination videos about destination for tourism videos about destination for tourism hotels videos about best hotels for vacations videos about travel blog reports on tourist destinations such as sri lanka or kerala, vlog reports on sri lanka or kerala, vlog reports on travel blog reports on tourist destinations such as sri lanka or keralaIt’s also a small but rapidly growing market!
More people are planning long-term trips to exotic places like Sri Lanka, India or South Africa every year than ever before (and not just new ones).
This makes it even more important that content creators realize that they need to be aware of the specific needs of this market in order to create successful content.
You should make sure you provide enough good content that people want to share with their friends!The way you do this depends largely on your target audience. You can use Google Analytics to figure out how long people spend watching one video versus another (and maybe you can adjust your audience based on the outcome). But there are many other ways to figure out what kind of content will be most effective at attracting audiences: What does your target demographic prefer? What are their interests? How much time do they spend watching different types of travel and tourism content? What topics are they reading online? Which types of content most interest them? A lot more information can be gleaned from an analysis like this than from any numbers you might see in Google Analytics.
Videos on Tourism
Video marketing is a huge industry that has grown over the past decade. Content is king: as content creators and platforms, we want to make sure our videos are of high quality. That’s why we recently wrote up our YouTube channel guidelines. But how do you know if your videos are stellar? If you’re serious about it, there are several ways to tell.If we have time (and don’t have anything better to do), I try to watch a few minutes of every video.
If I’m watching several videos in one sitting, I take notes on the things that stand out most, like great visuals or well-written sentences.But one thing I try to do is not watch any more than 30 seconds at a time because about half the time, it’s just not worth my time to watch more than 30 seconds of content (I have a hard time focusing on that).If your videos aren’t getting views because people aren’t interested in them, here are some things you can do:• Pick one of your videos and add a short description based on this post on how to write reviews.
People often don’t want to read long reviews (and if they do, they can skim through them). The same goes for direct links or people sharing content — they may not want to share something long which takes a while to read
• Add an animated GIF or short video clip while adding your description and then turn off auto-play so people can see it when they click through from your video.
• Add any tags you think might be useful (newest travel destination; best hotels in sri lanka; sri lanka beaches)
• Add social shares for posts like this one: Share this post with everyone who shares your posts so that more people see what you did and get more engagement for your business (this will also help with overall engagement)
• Hire an influencer who does these things regularly in order for their voice to carry through your social media and help grow your business (ideally someone who has made a living from these types of posts before).
You could also go back and forth between hiring influencers depending on when you need their attention most or want their voice most heard by the viewers (for example if you have the largest number of views but need the most attention).
Videos on Travel and Tourism
The traditional marketing channel for travel and tourism is a video, but the videos on travel and tourism are also becoming popular. They do differ from videos on other topics: they don’t have to be long and complex — in fact, they may not even need to be that long. From a marketing perspective, the key is simply to get your viewers engaged in the content and not just one specific topic. In turn, that will mean getting them to interact with you (either commenting on what they have just seen or talking about something else), which then generates more views on your content.There are many ways of doing this, including:
- Videos of people doing things so that they can be seen — such as walking through a museum or visiting a famous spot
- Videos from relevant experts who speak about their field — such as how to make sushi or how to make paper airplanes
- Videos by people who have done specific things — for example, showing how to build a home from scratch
- Videos of places where people can go for vacation
- Videos about travel alone or when traveling with othersIf you want to create great videos for travel or tourism, you should learn how to do it well:
There are many good methods out there and some of which can help you format your own video (you know if you can afford a good camera). Also, consider using an app like Vimeo , which offers its users access to some of the best video creation tools that exist today.
Sri lanka tourism videos
So, what is Sri Lanka, I hear you ask? There are many of us who love it. We all like to get out, eat out, travel the country and learn about other cultures. The reason we love it so much is because of the people who make it happen: our local tourism businesses and small-scale tour operators.
They are the ones who take care of the tourists — they give them a great experience.
They adapt to our needs, and then they cater to ours as well as anyone else’s — they know how to work with us.
And that’s why we love Sri Lanka so much.So, far from being a curiosity or a curiosity-market (which is one way some people look at a tourism business), tourism in Sri Lanka is a large part of the economy:
• Sri lanka accounts for almost 50% of all international visitors to India (and nearly 40% of all visitors to Indonesia)
• Sri lanka has more tourists than China (the PRC) and India combined
• It provides 7 billion RMB ($1 billion) in revenue for its tourism industry each year (and 3% of GDP)
• It contributes over 8% of GDP to the country’s GDP each yearSuch numbers can be misleading if you don’t take into account that tourist dollars also represent an enormous amount of investment.
Tourist dollars also constitute one-third of total foreign direct investment in Sri Lanka (as opposed to 10% for China). If you think about that fact for just a second, it becomes clear why it would be in the country’s best interest to encourage that kind of investment: even though there may not be any immediate returns on it — short-term profit — investing in tourism creates long-term returns by creating jobs today and attracting new tourists tomorrow.
And yet there is no incentive built into our current system: Sri lanka doesn’t even have its own currency (the rupee). It currently trades against three others; we use American dollars; and we can send funds back home only through “safe haven” banks or via Western Union or money transfer services such as Moneygram or Western Union International or Money Gram Funds Transfer which function like bank transfers.
But with far better customer service (iREST, moneytransferworldwide).We can make some progress on this front by introducing new currencies — hopefully something called “S
Videos about sustainable tourism
I have been involved in the travel industry for a long time, so I know what it’s like to be a tourist in most of the world. We’re seeing a lot of growth right now, but despite being one of the fastest growing tourism categories in the world, we still feel like a lot of people are not aware that sustainable tourism is a huge thing to try and promote.
So, I’m going to give you my top 5 tips on how you can get more people aware of sustainable tourism.Watching videos like these will get you started:1. Know what it means – Sustainable tourism is different from traditional (and non-sustainable) tourism. Traditional tourists look for adventure and new experiences. Sustainable tourists look for quality and local experience.
Realize that everyone is different; there is no cookie cutter way to travel or stay in any country!2. Talk about what you love about your destination – It’s easy to focus on things like food or culture when it comes to your trip, but that doesn’t really tell us much about why we should care about sustainable tourism.
Talking about nature vs urban versus infrastructure will do much more than food and culture! Think through what makes your destination special, especially if it isn’t obvious at first glance – if your destination isn’t near anything else (like New York City but far away), talk about how this makes sense when considering where to live down the road!
3. Talk about how sustainable travel can impact your own life – One of our trips was specifically focused on sustainability issues related to water usage while traveling around Asia and Africa!
We talked a lot about water consumption (as well as other environmental issues), but I think some people forget that just because something is sustainable doesn’t mean it won’t impact people at home or abroad negatively; sometimes an action can have unintended consequences(!) so talk about those too!
4. Don’t be afraid of making mistakes – Doing something wrong still counts as an accomplishment! Make mistakes and learn from them (in fact, maybe do them again!), don’t be afraid of making big mistakes even if they’re small ones too; that’s how we learn best!
Also, don’t let other people dictate what’s good or bad for you – take responsibility for what you do and be responsible for the things you say!5. Do something with your friends – Talk travel with friends who are?